We can never know what was going through our ancestors’ minds, tens of thousands of years ago, when they first picked up natural crayons and began painting their bodies. But it is perhaps significant that they chose a rich, red ochre – the colour of our blood and a vivid reminder of life, and death. Today, shades of scarlet are linked with power, aggression, and sex – from the vermilion of the British Queen’s royal regalia to the gaudy neon of Amsterdam’s red–light district. And those associations may not be coincidence. A new branch of science called “colour psychology” has found that red can have a profound influence on our mood, perceptions and actions. Wearing red can even change your physiology and balance of hormones and alter your performance in a football match. So what is it about the shades of ruby, crimson, and scarlet that makes them so potent?
Rotterdam, 03/09/2014-INC News
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