To attract tourists online, hotel owners should start by providing plenty of photos of the rooms, lobby and facade, according to a study conducted by TripAdvisor.
Among the factors most likely to engage potential hotel guests on a TripAdvisor.com page, photos top the list. And the more images there are, the higher the likelihood travelers will remain on the page to find out more about the property. In fact, TripAdvisor points out that hotel and B&B pages with photos receive 138 percent more engagement from the website's users.
Even more encouragingly, the number of reservation requests made through these illustrated pages was 225 percent higher than for those without photos. TripAdvisor users also tend to be drawn in by a high number of reviews, as this factor ranks second in determining online engagement. Here once again, more reviews tends to mean that users stay on the page for longer. Of course, it's all the better when the reviews are positive and have been published within the past 12 months.
Rotterdam, 06/09/2014-INC News
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